The 1920’s: the image of flappers, The Great Gatsby, Leonardo Dicaprio (swoon) and glitzy parties springs to mind. It was the beginning of a revolution not only in Western culture but the underwear industry too. Although it still had a long way to come, women faced a new embodiment of confidence and power through the suffragette movement and the war and of course knickers reflected this!
The length of knickers faced a liberation, it was goodbye to long bloomers and restricting corsets and hello to a raunchy cuts way above the knee. Before the 1920’s, underwear designers had strived for durability rather than any form of comfort or beauty… until now. New designs became the talk of the town and adopted an almost boyish box figure and much like now, flat chests were very much in. Women went as far to flattening their breasts for the latest look, of course we’re not suggesting you try this as we love all bra sizes.
The ‘box’ shape figure may seem a long gone phenomenon but you may be surprised. Negligees, chemises and slips much like the silk beauties we create began their popularity in this era. Personally there seems nothing more glamorous than strolling around the house in a intricately laced and embellished negligee and a ‘Hostess Gown’, releasing our inner Daisy Buchannon, so it’s no wonder the trend is still so popular today.
The strict outlines of what should be followed were tested by artistic creativity – which of course, at StephieAnn we love. Even night caps which were traditionally made of white cotton and a simple lace detail were revamped with colourful ribbon, lace and floral embellishments.
Hemlines in the 1920’s weren’t the only thing to be turned up a notch. The sexual appeal of underwear soared, women started using stockings instead of traditional long Victorian bloomers leaving less to the imagination. Introducing a more erotic and confident characteristic side of the garments. At StephieAnn we love to make our customers feel self and body confident, so I guess not only do we have to thank the 1920’s for their forward fashion but for their fun-loving, ‘party’ culture too.